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Comment (p. 105)

We live in a world where the media plays an important role. Andy Warhol’s 1960s’ predictions about 15 minutes of fame for everybody in the future seem to have become close to the truth. The number of newspapers, magazines, radio and TV channels is steadily increasing. Moreover, the Internet makes it possible to ‘broadcast yourself’, which is how Youtube presents itself to its users. Furthermore, a whole range of reality shows gives ordinary people the opportunity to become celebrities. The expanding world of media needs profiles that attract a large audience.

Our Norwegian Royal Family have on several occasions tried to limit the media attention on their lives by making it an issue in interviews. Princess Martha Louise has probably been the one member of the family who has been most public about her frustration concerning this topic. In 2008 she even went to court because the magazine Se & Hør had published photos of her children outside public appearance. At the same time one can argue that the Princess and her husband to some extent take advantage of the press at other occasions.

There are several examples of celebrities who have been hunted by the media during difficult periods of their lives. Britney Spears and Amy Winehouse are recent examples; Michael Jackson is another celebrity who has faced an enormous pressure. But famous people are also dependent on media attention to increase and maintain their fame. Most of them need to be visible in public life to sell. Some invite reporters home, some visit talk-shows and some make sure to appear in every “it”-place possible, such as premieres and celebrity parties. Others make use of their fame to focus on social and political issues, like Bono, Bob Geldof, Brigitte Bardot and Ole Gunnar Solskjær.

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